|
| When it comes to communicating through storytelling, nonprofit organizations have a huge advantage over corporations and businesses. They WISH they had the stories you have. But, what they do have at their disposal in most cases in a bigger budget and more resources. However, the best storytelling does not necessarily involve the biggest budget. How can nonprofits overcome their obstacles and take advantage of what they have that corporations don’t have? By making marketing/communications an essential part of your organization’s daily tasks. Marketing is crucial to your organization’s mission, not an extra thing that you have to do when everything else is already done. By approaching marketing communications as an integral part of reaching your mission, you can literally use marketing as a way to increase the capacity of your organization. If your marketing activities are not doing this, than you need to completely rethink what you are doing to get out your organization’s story.
What are the biggest mistakes nonprofits make when trying to tell their organizations’ stories? |
|
|
|
| Posted by Nonprofit PR at | | | |
|
| by Jacob Wolfsheimer, Search Marketing Manager, RedBoots Media -- Generally, an organization should engage its constituents where they hang out online, especially because potential donors should be hanging right in the same places.
If you don’t already have donor profiles, which demographically explain who gives the most money, who gives money most frequently, and who donates only once, start gathering this information! This data will help to identify strengths and weaknesses in your fundraising. A good analytical mind and some spreadsheet prowess can take the raw numbers and produce attractive graphs which boil things down to their basics. |
|
|
|
| Posted by Nonprofit PR at | | | |
|
| The Youth Media Council is pleased to announce our new toolkit COMMUNICATE JUSTICE 101. It's sure to complement the resources you've already received from SPIN.
This publication is the result of our five years of conducting media campaigns with grassroots organizing groups in the Bay Area and beyond.
With easy to use how-tos and worksheets, Communicate Justice 101 is the essential organizers' guide to strategic communications. |
|
|
|
| Posted by Nonprofit PR at | | | |
|
| How are grassroots organizations succeeding in getting their messages out? And why should funders be investing in these efforts? Excellent answers to these questions are put forth in a briefing paper called Raise Every Voice: Strategic Communications and Progressive Change Making, recently released by Progressive Communicators Network (PCN). |
|
|
|
| Posted by Nonprofit PR at | | | |
|
| FOR IMMEDIATE RELEASE, SEPT. 27, 2007: Organizations Can Now Apply for a Designated Nonprofit Channel and Collect Donations Through Google Checkout for Non-Profits
– Hundreds of nonprofits currently leverage YouTube, the leader in online video, to raise awareness of their causes. Today at the Clinton Global Initiative, YouTube announced the YouTube Nonprofit Program, a way to make it even easier for people to find, watch and engage with nonprofit video content on the site. |
|
|
|
| Posted by Nonprofit PR at | | | |
|
| From the Philanthropy Journal, Sept. 17, 2007 -- As the pace of technology races ahead, many charities are not taking full advantage of the new world of social media, a new report says.
In a survey of its grantees, the New York-based Overbrook Foundation found confusion and anxiety are stymieing many groups' efforts to make use of new web and wireless technologies.
|
|
|
|
| Posted by Nonprofit PR at | | | |
|
| From the Chronicle of Philanthropy, Sept. 10, 2007 -- Some charity workers would be able to get their student-loan debt forgiven under legislation that was adopted by both houses of Congress on Friday.
The provision — part of a package of measures to cut subsidies to student lenders and shift the money into student-aid programs — would allow borrowers to erase their loan balances after 10 years of payments if they have worked during that time in a “public service” job.
|
|
|
|
| Posted by Nonprofit PR at | | | |
|
| By Nancy Schwartz, GettingAttention.org
What happens when control of your nonprofit's message (frankly, always an illusion) passes from your organization, and the traditional media, to your audiences? Well you better figure it out quick, because it's happening right now.
Every nonprofit I know has centered its communications strategy around a brand (whether defined as such, or not), expressed through a graphic identity and a narrative one -- positioning and key messages. We've trained our leaders and staff members to keep on message, and ensured that our print and online content does so as well.
That's the right way to start. But it's only a start -- now more than ever.
|
|
|
|
| Posted by Nonprofit PR at | | | |
|
| from the Network for Good's Nonprofit Marketing & Fundraising Tips e-newsletter -- Many of you have been responding to this newsletter with great comments and questions. Here are two of the most common things you ask me:
1. How do I communicate to supporters about my new logo/brand?
2. How do I launch my new newsletter or website?
My answer is this: |
|
|
|
| Posted by Nonprofit PR at | | | |
|
| Strategic Communications Plan Generator.... Jargon Finder.... Guided Press Release Creator Tool
|
|
|
|
| Posted by Nonprofit PR at | | | |
|
|
|
|
|
|
